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Channel: MIT Social Media Hub - Stephanie Hatch Leishman
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MIT Commencement 2014

Content: Thanks to the departments that actively participated in Commencement via social media. Many departments saw a growth in followers and engagement as a benefit of their activity surrounding the...

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MIT + SXSW

Content: South by Southwest, usually referred to as SXSW, is an annual music, film, and interactive conference and festival held in Austin, Texas. The “interactive” portion usually goes by the hashtag...

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The New MIT Connect

Content: MIT Connect allows the world to explore MIT through social media. It was first launched in 2012 (read the MIT news article), with two main pages: the home page and the blog. The home page...

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Youtility

Content: This past fall, I attended a presentation by Jay Baer in which he talked about “Youtility.” Marketing and customer service are colliding, and less than half of the public trusts advertising,...

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Interview with Zach Church

Content: As associate director of news, Zach Church manages news and content for the MIT Sloan School of Management. He also oversees social media management and strategy, so I asked him about his...

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Interview with Nicole Morell

Content: Nicole Morell is the MIT Alumni Association’s social media community manager. She manages day-to-day social media and writes for the Slice of MIT blog. Nicole shares her insights into her...

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#alwaysMIT

Content: In May, some members of MIT's Commencement committee wanted to gather memories from graduating seniors and asked me if we could use social media to do so. The original hashtag that was...

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MIT Commencement 2015

Content: I took what I learned from the past few years and applied the learnings to our social media efforts for this year's Commencement week. We received great engagement on MIT's social channels....

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Periscope: What We've Learned So Far

Content: We recently launched MIT on Periscope, which is a new social network for live video streaming. We have done a few scopes (shorthand for a Periscope video), so let us share our learnings with...

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Remove "Check Out" From Your Social Media Vocabulary

Content: Yes, it’s my pet peeve. It’s the use of the phrase “check out.” The phrase isn’t inherently good or bad; what really stands out is its overuse as a sign of vocabulary laziness.In the past 30...

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