MIT Commencement 2014
Content: Thanks to the departments that actively participated in Commencement via social media. Many departments saw a growth in followers and engagement as a benefit of their activity surrounding the...
View ArticleMIT + SXSW
Content: South by Southwest, usually referred to as SXSW, is an annual music, film, and interactive conference and festival held in Austin, Texas. The “interactive” portion usually goes by the hashtag...
View ArticleThe New MIT Connect
Content: MIT Connect allows the world to explore MIT through social media. It was first launched in 2012 (read the MIT news article), with two main pages: the home page and the blog. The home page...
View ArticleYoutility
Content: This past fall, I attended a presentation by Jay Baer in which he talked about “Youtility.” Marketing and customer service are colliding, and less than half of the public trusts advertising,...
View ArticleInterview with Zach Church
Content: As associate director of news, Zach Church manages news and content for the MIT Sloan School of Management. He also oversees social media management and strategy, so I asked him about his...
View ArticleInterview with Nicole Morell
Content: Nicole Morell is the MIT Alumni Association’s social media community manager. She manages day-to-day social media and writes for the Slice of MIT blog. Nicole shares her insights into her...
View Article#alwaysMIT
Content: In May, some members of MIT's Commencement committee wanted to gather memories from graduating seniors and asked me if we could use social media to do so. The original hashtag that was...
View ArticleMIT Commencement 2015
Content: I took what I learned from the past few years and applied the learnings to our social media efforts for this year's Commencement week. We received great engagement on MIT's social channels....
View ArticlePeriscope: What We've Learned So Far
Content: We recently launched MIT on Periscope, which is a new social network for live video streaming. We have done a few scopes (shorthand for a Periscope video), so let us share our learnings with...
View ArticleRemove "Check Out" From Your Social Media Vocabulary
Content: Yes, it’s my pet peeve. It’s the use of the phrase “check out.” The phrase isn’t inherently good or bad; what really stands out is its overuse as a sign of vocabulary laziness.In the past 30...
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